Learning how to make money on TikTok can turn your hobby into a full-time job. Here are the best strategies for earning money on the app.
12 ways to make money on TikTok
If a water park influencer can make money on TikTok… why shouldn’t you?
For anyone with an entrepreneurial spirit and a knack for editing snappy short-form videos, TikTok can offer the chance to make some cold hard cash.
After all, there’s a huge audience on this thriving social media platform, eager to be entertained (and maybe even spend some money in the process).
In 2023, TikTok ranks as the 6th most-used social media platform worldwide, with over 3 billion downloads and 50 million daily active users. That’s a big market.
It’s no surprise, then, that many people have already figured out how to earn money on TikTok — some even consider it a full-time job.
But whether you want to go all-in or explore a new side hustle, your journey to become a TikTok business whiz needs to start with a little research. And you’ve come to the right place.
Read on for the best strategies to start making money on TikTok (or watch the video below!).
Can you make money on TikTok?
Yep, you can absolutely make money with TikTok… and many, many people do. (We see you and your Tesla Model X, Addison Rae.)
There are a few different ways to make that sweet, sweet bank.
To earn money directly from TikTok, join TikTok’s Creator Fund. To do this, you need to have a minimum of 10,000 authentic followers (sorry, bots!) and have accrued at least 100,000 views over the last 30 days. (You also need to be 18 or older and live in the U.S., U.K., Germany, France, or Spain.)
Beyond this official, app-funded method of earning cash, there are plenty of other ways that you can make money on TikTok — even if you don’t have a ton of followers. (These strategies will probably look familiar if you’ve already checked out our guides to making money on Instagram and Youtube.)
Let’s get into it!
12 ways to make money on TikTok
1. Sign up for TikTok Creator Next
Creator Next is the portal for TikTok users to access all of the app’s monetization features.
As TikTok puts it: “TikTok Creator Next aims to help creators monetize as they grow and develop their communities on the platform. When you join TikTok Creator Next, you receive access to tools and features that allow you to turn your creativity and passions into something greater, whether that’s a side hustle or a business.”
To join TikTok Creator Next, you need to meet the following eligibility requirements:
- Be 18 or older
- Have posted at least three videos in the last 30 days
- Have a minimum of 1,000 video views in the last 30 days
- Meet the minimum follower requirement for your region
- Be based in the U.S., U.K., German, France, Italy, or Spain
- No Business Accounts allowed!
Via TikTok Creator Next, you can access a few different monetization features… though each has its own threshold of eligibility.
TikTok Creator Fund
On July 22, 2020, TikTok announced their new Creator Fund, pledging to give $200M U.S. to “encourage those who dream of using their voices and creativity to spark inspirational careers.”
The internet—and the world—ate it up, and only a week later, they announced that the fund would grow to $1B U.S. by 2023. So how do you get your hands on that sweet creator cash? The app has a few boxes you have to tick before you can start making :
- Be located in the US, UK, France, Germany, Spain or Italy
- Be at least 18 years of age
- Have at least 10,000 followers
- Have at least 100,000 video views in the last 30 days
- Have an account that abides by TikTok Community Guidelines and terms of service
You can apply for the Creator Fund through the app (you’ll need to switch to a Pro Account if you don’t have that already). Click on Creator Tool and then TikTok Creator Fund to send in your application.
Live Gifts and Video Gifts
Creators using TikTok Creator Next can receive “gifts” from viewers on their Live videos or regular TikTok video posts. These digital gifts can be converted into dollars and
withdrawn.
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